I understand the reluctance, especially if you consider the lengthy and serpentine qualities of Fried's study of Courbet's Burial. These are enough to put me in a somber or funeral disposition. If Fried could have buried the matter, sooner, and once and for all. Put it at rest. If he - and Courbet - could have let the coffin bearers do their business and the priest deliver his sermon, the matter might have been sealed, the grave filled.
Enter Duchamp. Elle a chaud au cul (et Fried n'a pas froid aux yeux!). An early example, I find, of the process of turning painting into object - not abject (she/he is cute with the facial hair). But here we have a classic, perhaps one of the most popular works of art in history, turned on its head. A few marks and letters: it is no longer what it was. Dealt with in such a fashion - active and irreverent alteration vs. beholding - The Joconda has just been objectified. One no longer is "absorbed" by the content of Da Vinci's painting but is aware (theatricality, here I come) of its re-purposing, aware of the hand of the artist-joker.
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